"A household residing in north London is looking for an exceptional and experienced tutor to assist their smallest child on his early path to becoming an English gentleman."
When reading this advertisement, you might easily skip the term "beginning" as simple an expression.
But, it might be the most important aspect of this distinctive employment listing, as it attempts to recruit a mentor for a 12-month-old.
Hundreds of responses have since been submitted since the unnamed family published their call for the £180,000 per year tutor, who has to be "an exceptional individual".
During the past few weeks, the post has attracted attention in the press, with numerous asking why?
Forward-Thinking Method
A tutoring expert, head and founder of an education consultancy, which is helping the family in their quest, said that despite first scepticism, he found the idea "far sighted", and "innovative".
When he met the family, he noted they understood the unconventional nature of their requirement, and how immature their son is.
But, they stated that they "preferred not to postpone any longer" to engage a tutor, as they had postponed until their elder sibling was five, and by that age "cultural conditioning had already taken hold".
What precisely did the family mean by "cultural leaning"?
It's "comprehensive", he answered. "The way you eat, the manner you speak".
He said the elder child had absorbed "really subtle, unspoken signals" from the family, and had assumed their cultural habits. The family informed him they did not want the same situation to recur with their younger child.
The strategy: To hire a UK tutor, who needs to speak with RP, to influence the baby from the very start.
Subtle Influence
"A lot of the education at the outset here is rather acquired indirectly," stated the CEO.
It's through this natural absorption that the family are aiming the child will acquire the British traits they want to cultivate.
The consultant noted the tutor must be someone who attended "prestigious academies – similar types of schools as the family aspire to send their son to".
"The tutor must be the appropriate candidate, they'll be doing things they may not realize they're doing, just naturally," he said.
Cost Not Relevant
The family explained to the expert the selected educator should preferably also have familiarity of or interest in equestrian activities, winter sports, the arts and instrumental training so as to influence the child in a wide range of passions.
Furthermore though, he stated the family hoped the tutor to register the child on a selection of classes so the child would be "equestrian training and starting an tool by the time they are around three years old".
In the family's minds, guiding their son develop into a "British gentleman" will bring about accomplishment and create opportunities.
"Taking into account the pros and cons of that, because it's undoubtedly a status symbol," he adds.
However, notwithstanding all this instruction in "Britishness", might the child adopt what is termed cultural influence from the multicultural family he resides with in any case?
"Yes", said the CEO. "They understand this might not succeed, but they've simply adopted the perspective of, 'we should try and let's go as quickly as we can', because the expense of it is irrelevant," he explained.
Impractical
Several in the tutoring industry who have those doubts.
An education leader, head and founder of Blue Education, who supplies private tutors, commented that "the journey of becoming bicultural, or actually, forming one's identity, is something that must be experienced personally, not engineered."
The expert explained that he had emigrated from the Far East to the United Kingdom at the time of childhood, and had been educated knowing and practicing two backgrounds. He went on to learn at Cambridge University.
"The notion that an individual can act as a representation of UK identity, a person who can possibly transfer the characteristics of a British gentleman onto a infant child, appears naive and impractical," he wrote.
"In my experience, employing a typically British tutor from babyhood will does not instantly create the goal they desire.
"I wasn't provided with such a figure, and nevertheless I have been fortunate enough to live numerous of the situations they aspire for their son."
He stated: "The reality is, self-identity can not be forced from the outside; it must be chosen, and it must come from within."
Buying Britishness
Certainly, Britishness is something the expert believes can be taught – and commercialized.
"In my view the fact that the world views us in this light is something that we should be cherishing|valuing|appreciating