TikTok is introducing a fresh option that enables them to reduce the volume of AI-created content appearing in their streams. This step comes as the company disclosed that it now features in excess of 1 thousand million AI videos.
Trial and Implementation
This change is in a pilot phase over the coming weeks before a global launch. This development comes amid a surge in content created by AI, driven by recent content generation software.
AI Proliferation Online
It has been noted that approximately one in 10 of the fastest-growing video streams on a popular video site exclusively feature AI-generated videos. A significant portion of this material is considered “AI slop”, a phrase for poor-quality, mass-produced content that is frequently nonsensical or bizarre.
Based on user feedback that many people appreciate content created using AI tools, ranging from computer-generated images to science explainers, and we aim to provide users the ability to adjust the amount of that, based on their own preferences,” stated a company executive.
AI on the Platform
TikTok disclosed that there are now 1.3 billion videos on its app identified as artificially created. Collectively, over 100 million pieces of content are submitted to the service daily, making AI-generated material a relatively small portion of its overall inventory.
Customizing Your Feed
Members will be capable of reduce or increase the amount of artificial media they view by using the topic control setting in the application and picking the AI content topic. Further subjects that can already be adjusted under the tool encompass politics, clothing, cosmetics, and dance.
Platform Guidelines
TikTok’s guidelines oblige content makers to identify convincing artificially created content, and it prohibits dangerous deepfakes of celebrities or emergencies. Any realistic artificial content that is not labeled can be deleted under its community policies.
In addition, the service will now apply an “AI-made” label to content produced via its proprietary AI systems, or identified by an collaborative effort for spotting content made by AI. This step is designed to help prevent users from attempting to evade the tagging system.
AI Literacy Programs
The company is additionally introducing a two million dollar AI literacy fund for professionals and institutions to create informative material about using AI responsibly. This project will assist non-profit groups focused on teaching coding and technology.
Content Safety Approach
The video-sharing app has defended its moderation strategy, following debate over plans to lay off numerous content moderators in the United Kingdom. TikTok is planning to eliminate hundreds of positions in its trust and safety department in its British office, with trade unions and internet security professionals raising concerns that humans are being replaced by machine-led review.
A company official clarified that human moderation would still have a role, but artificial intelligence can safeguard staff by removing the most graphic content ahead of it is viewed by staff. The company stated a notable drop in explicit and harmful content handled by content reviewers over the previous year due to the use of its automated systems.
“We think that it’s essential to integrate staff and AI to keep the platform safe,” the official commented. “We’ll have humans as integral to the approach, but we additionally believe it’s very important to minimize viewing of unsafe media as rapidly, which is why a significant AI assistance is really helping us work at speed.”
